Joe’s Bar
Logo Design, Brand & Identity, Graphic Design, Wayfinding, Social Media • 2022Joe’s is a new bar/venue that just opened in the beach-side town of Las Negras, Spain. The underground spot (literally, in a basement) features a bar, stage, and piano for live performances.
The overall visual identity is clean and inviting, dotted with pictograms and pop-colors. The logo type is classic and geometric, reminiscent of a grand piano, the shape of which inspired Joe’s social media presence.
The overall visual identity is clean and inviting, dotted with pictograms and pop-colors. The logo type is classic and geometric, reminiscent of a grand piano, the shape of which inspired Joe’s social media presence.
Role
Freelance Graphic Designer
Location
Las Negras, Spain
Freelance Graphic Designer
Location
Las Negras, Spain
The Location
The Surroundings
The Building
Building Blocks The geometric, personable Proxima Nova typeface pairs with a color palette drawn from the vibrant window and door trim of the venue’s surrounding architecture.
Social Media
Social graphics rely on a layered piano shape to bring interest and cohesion to photography.
Social graphics rely on a layered piano shape to bring interest and cohesion to photography.
Recent Projects
© Nicole Carleton 2024