Lammetal Identity
Visual Identity, Logo Design, Web Design • 2016A growing business with a social mission, Lammetal provides housing, employment, and workshops for adults with disabilities. In order to more clearly communicate their services and aspirations, the German company needed a rebrand.
The new identity reflects Lammetal's happy and purposeful pursuit through bright colors, playful shapes, and goal-oriented photography.
Role
Design Intern
Plex Group︎
Team
Anke Schoplick – Art Director
Felicitas Teuscher – Graphic Designer
Design Intern
Plex Group︎
Team
Anke Schoplick – Art Director
Felicitas Teuscher – Graphic Designer
Logo Evolution
Lammetal’s original logo depicted two people forming a bridge over water, and the business was reluctant to make any changes. By sharing the logo’s evolution step-by-step, we were able to gain buy-in and refresh the mark.
Lammetal’s original logo depicted two people forming a bridge over water, and the business was reluctant to make any changes. By sharing the logo’s evolution step-by-step, we were able to gain buy-in and refresh the mark.
Lammetal.com
Website traffic was funneled in two directions, one for those wishing to work, and another for employers looking to hire.
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© Nicole Carleton 2024